Business Finance Consultation with Judy Hayes
Understand your funding options and position your business for approval.
In this 45-minute consultation, I will help you understand how funders assess businesses, review your financial position, and identify practical steps to improve your chances of securing funding.
Work With a Business Finance Consultant Who Understands How Funders Think
Many business owners apply for funding without understanding how lenders actually assess applications.
The result? Declined applications, wasted time, and frustration.
During this consultation, you will work directly with Judy Hayes, founder of Premier Finance and a business finance consultant who has spent years helping South African business owners secure funding.
This session is designed to give you clarity, direction, and practical insights before you apply for funding.
Instead of guessing what lenders want, you will understand how your business currently looks from a funder’s perspective and what steps you can take to improve your position.
What You’ll Gain From This Consultation
1️⃣ Understand How Funders Assess Your Business
Most lenders look beyond your turnover. They assess risk based on bank activity, cash flow behaviour, and financial patterns. During the session, Judy explains how funders analyse applications so you understand what they look for before making a decision.
2️⃣ Learn Which Finance Options May Suit Your Business
There are many different funding structures available to businesses. These may include asset finance, unsecured loans, invoice finance, trade finance, bridging solutions, or refinancing options. Judy will walk you through the types of finance that may align with your business model and financial position.
3️⃣ Review Your Bank Statements with a Funding Lens
Your bank statements tell a story about how your business manages money. During the consultation, Judy will review your bank activity with you and highlight patterns that may influence funding decisions. You will learn simple adjustments that can improve how your business appears to lenders.
4️⃣ Build a Clear Funding Strategy
Rather than applying randomly to lenders, you will leave the session with a clearer understanding of the steps needed to prepare your business for funding. This includes documentation, financial presentation, and identifying suitable finance partners.
5️⃣ Avoid Costly Mistakes When Applying for Funding
Applying for the wrong finance product or approaching the wrong lender can waste time. Judy will help you understand where to focus your efforts and which types of lenders may be relevant to your business.
Book Your Consultation
Complete the form below to request your business finance consultation.
Once your request is received, Judy Hayes will be in touch to confirm a suitable date and time for your 45-minute consultation.
You will then receive an invoice for the consultation fee of R900 to secure your booking.
After payment has been received and your session is confirmed, you will receive further instructions outlining the information required for the consultation so that we can make the most of your time together.
How the consultation works
Submit Your Request
Complete the consultation form so Judy can review your funding needs.
Confirm Your Session
Judy will contact you to confirm a suitable consultation time and send the invoice.
Prepare for the Consultation
Once payment is received, you will receive instructions on the information required for the session.
Frequently asked questions
Who should book this consultation?
This consultation is designed for South African business owners who are trading but struggling to secure funding, or who want to better understand their finance options before applying.
What will we discuss during the session?
We discuss your business finances, review bank statements, explore funding options, and identify ways to improve your cash flow presentation to lenders.
Is funding guaranteed after the consultation?
No. The purpose of the consultation is to help you understand your options and prepare your business for funding. Approval always depends on the funder’s assessment.
What types of finance do you work with?
Judy works with a range of funding solutions including unsecured business loans, invoice factoring, bridging finance, trade finance, refinancing, asset finance and working capital facilities.
Do I need to prepare anything for the session?
It helps to have recent bank statements, an idea of your turnover, and a general overview of the funding you need.