Finance for My Customers
Sign up for customer finance and convert more prospects into paying clients.
✅Decisions in 24–72 hours
✅ 3, 6, 9 or 12-month terms
✅ Funding from R20 000 to R10 Million
Submit the form to activate
Your customer finance referral link.
Start offering finance and close more deals today
Your customers want your product or service.
The challenge is cash flow.
Instead of discounting your price or losing the sale, give them access to finance through Premier Finance.
We manage the entire funding process — from assessment to payout — so you can focus on running your business.
Customer Support Every Step of the Way:
- Appplications are reviewed by a real person, not an automated system
- We guide your client’s through the process and explain what’s needed at each step
- Once approved, we update you directly to keep the sale moving.
Key Advantages
1️⃣ Higher Approval Rates
We match customers with suitable lenders based on profile and requirements.
2️⃣ Larger Transaction Sizes
Access to finance allows customers to proceed with purchases up to R10 Million.
3️⃣ Professional Positioning
Offering structured finance positions your business as established and solution-focused.
4️⃣ Shorter Sales Cycles
Providing access to finance removes funding-related delays, enabling transactions to progress efficiently from proposal to payment.
Activate Customer Finance in 48 Hours
Submit your details and we’ll create your unique business referral link within 48 hours.
Your link will track all client applications, enabling us to keep you informed when approvals are granted so you can finalise the sale without delay.
How it works
Apply for an assessment
Complete the form so we can review your business and confirm whether we’re able to assist.
We review and guide you
If you meet the initial criteria, we’ll request the necessary documents and guide you through the next steps. Your application is handled by a real person.
Approval and payout
Once approved, you’ll receive an agreement to sign and funds are paid directly into your business bank account.
Frequently asked questions
Do you pay the supplier directly?
No. Funds are paid into your business bank account. Your supplier will assist you with completing the purchase.
Are there any upfront costs?
No. It is free to apply.
There are no upfront fees to submit your application or to assess whether funding is available.
If your application is approved, all costs and terms are fully disclosed upfront before you decide to proceed.
You are under no obligation to accept the funding.
Will my supplier see my financial information?
No. Your financial details are confidential and are handled only by Premier Finance and the funding provider.
What types of purchases can be funded?
We assist with most legitimate business purchasing needs, including stock, equipment, tools, machinery, and operational purchases linked to growth.
We do not fund animal trade or any business activity involving animal trade.
What if I don’t qualify with one funder?
We work with multiple funding partners and will assess alternative options where possible.
What level of business turnover is required to apply?
Most funders require a minimum annual turnover of R500 000, which equates to approximately R42,000 per month.
Turnover is assessed based on actual deposits reflected in your business bank statements, not projected income.
Meeting the minimum turnover requirement does not guarantee approval, but it is necessary to proceed with an application.
How long must my business have been trading?
Our funders require a minimum of 12 months trading history.
The required trade history depends on the funding amount requested, business performance, and the specific funder criteria.
Businesses with longer and consistent trading history generally have access to better funding options.
What are the directors’ credit requirements?
Directors are required to have a reasonable personal credit profile.
While minor credit issues may be considered, active debt review, debt restructuring, or severe adverse listings will generally prevent an application from proceeding until resolved.
Credit is assessed as part of the overall risk evaluation, alongside business performance.
How long does the process take?
- The initial assessment takes 3–5 minutes to complete.
- If your business meets the minimum criteria, you will receive instant feedback.
- Once bank statements and supporting documents are submitted, a full assessment with funders typically takes 24–72 hours, depending on completeness and complexity.
Who can apply?
This funding is suited to established South African businesses that:
- Are actively trading
- Generate regular turnover
- Can demonstrate affordability through bank statements
Each application is assessed on its own merits against current funder criteria.
Can you help sole proprietors?
Yes. Sole proprietors can apply, provided they are vat registered and the business has a separate bank account in the business name.
Do you help start-ups?
Unsecured funding is generally not suitable for start-ups or businesses without trading history.
Most funders require proven turnover and bank statements to assess risk.